Overview

Apex Natural LLC is co-owned by Australian entrepreneurs Lihui Feng and Chaoyi Tan from Sydney. Our vision is to utilize proven strategies in growing the sales of health, wellness, beauty and other unique FMCG products to international East Asia and South-East Asian businesses and consumers.
Our expert team is experienced in guiding Australian and New Zealand brands and businesses with successfully building up and promoting their FMCG products to connect with targeted markets and consumers. We also help brand partners and businesses take care of navigating through multiple complicated layers of sales, marketing, distribution, logistical and regulatory frameworks to export Australian and New Zealand products to the world.
As the pioneering team of China digital e-commerce, we have great insight into China e-commerce and provide total process services such as data consulting, flagship store operation, eMarketing, IT customization, and e-fulfillment solutions for global brands.
We are confident this business model can be seamless transferred to American dietary supplement market.

Our vision

The U.S. dietary supplements market size was estimated at USD 68.74 billion in 2025 and is projected to reach USD 131.08 billion by 2033, growing at a CAGR of 8.5% from 2026 to 2033. The market is primarily driven by rising health consciousness, an aging population, an increasing prevalence of lifestyle-related conditions, and a growing focus on preventive healthcare.
By ingredients, vitamin supplements accounted for a share of 28.1% in 2025.
By type, Over-the-counter (OTC) dietary supplements accounted for the largest revenue share of 75.7% in 2025.
By distribution channel, the sales of dietary supplements through offline channels accounted for a share of around 77.1% in 2025.
Our vision is to collaborate with top American health and wellness brands, helping them build digital retail channels in the Chinese market.

We are one of the leading digital retail solution suppliers and one-stop e-commerce service providers in China. We devote to helping global retail brands to enter and develop in the Chinese market by its core competencies in resource integration and professional techniques.

The business scope of Apex Natural includes new channel development for the cooperative brands, providing marketing and support for online platform operations, organizing for social media promotional and live sales events, local warehousing and convenient international logistics and TP services. We help local brands develop effective channels all around the world.

We strive to be a name you trust, providing amazing products and services, and we will be there with you to face the ever-changing global health market.